One of the most effective ways to reach fans throughout the year is through one of our advertising programs. We offer unique opportunities that include print advertising within our Fan Guide and special Collector’s Edition Souvenir Program, interactive advertisements located on the highly trafficked www.TexasMotorSpeedway.com, as well as several options involving social networking and other printed collateral.
Print Collateral & Other Advertising
There are numerous pieces of printed collateral that are produced yearly, which provide several different avenues to interact with our race fans. The Texas Motor Speedway Collector’s Edition Souvenir Programs and our complimentary Fan Guides are available to fans during each of the three major race weekends throughout the year. These publications contain the most critical content pertaining to each race and are the perfect place to advertise your company’s marketing message. Texas Motor Speedway also provides other advertising opportunities to more targeted audiences through ticket promotion flyers, campground packet inserts, JumboTron spots, PA announcements, season ticket direct mailings and more.
Website and E-mail Blasts
Your company’s branding message may also be prominently showcased via banner advertisements on www.TexasMotorSpeedway.com. Texas Motor Speedway’s website receives over 31,000 unique visitors per day during event weekends. Our web site has extremely high page views, enabling your banner ad to be displayed multiple times during each site visitor session. We also have opportunities to market to our extensive database, which is available to select customers and Official Partners for custom email blasts and/or sponsored banner ads within our newsletter.
In addition, you can utilize Texas Motor Speedway’s social networking pages which allow your company to reach a large, continuously growing audience of Texas Motor Speedway’s most loyal fans. Through our extremely dedicated Facebook fans and Twitter followers, we can create a lot of buzz about your company’s promotions, product launches, events and much more.
Another option to consider is Texas Motor Speedway’s very own radio program, Total Access presented by Chevrolet. Total Access is a one-hour weekly radio magazine show that covers the latest news in NASCAR and the IndyCar Series, as well as events pertaining to Texas Motor Speedway. Anchored by veteran Dallas/Fort Worth radio host Brad Gillie, the show launched in 2005 with just 12 radio affiliates and since then has grown to include numerous stations across ten states that include Texas, Oklahoma, Louisiana, California, Michigan, Kansas, Arkansas, Mississippi, Missouri and Tennessee.